Hyphen Digital

When it Comes to Science, We're in our Element.

How we do things will change with the conditions.
Who we are on the other hand, always stays the same.

Hyphen Digital, a member of the Healthcare Consultancy Group (HCG), has been providing fully integrated digital strategy and award-winning interactive solutions for the global healthcare community for over 15 years. We are not a digital company that dabbles in the science. We are a strategically and scientifically focused agency that understands how digital is changing the healthcare communications landscape.

We don't look at "digital" as a technology, device, or channel, but instead as the collection of habits and expectations of modern users. As physicians' and patients' habits and expectations evolve, so does our approach to digital. We bring new ways and opportunities to engage healthcare professionals and patients in the new frontier of healthcare marketing and education.

As a member of HCG, we serve as the digital strategy and solutions hub for a global network of leading medical communications agencies, partnering with our scientific, creative, and account teams around the world to ensure that our digital expertise is infused into every program we deliver. Together we think strategically, not just tactically, to develop engaging interactive content and leverage it across a synergistic mix of personal and nonpersonal channels to maximize reach, impact, and ROI of your campaign.

hENT1 Campaign

Building a differentiated scientific identity for a new therapeutic option in oncology launching at ASCO! This award-winning scientific campaign demonstrates how our talent can

develop a scientific identity, build multiple medical resources, and disseminate it through the latest multichannel tools.

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Health Education Answers Website

This award-winning customizable patient education website provides over 2500 pages of scientifically rigorous content along with synchronized audio in 3 languages (English, Spanish, and Chinese) across 13 health areas, to over 40,000 patients in the United States. Healthcare providers who have the ability to customize the site provide it to their patients to ensure they have the educational materials they need to get and stay healthy.

In addition to educational content the site includes green-screen video content and multiple interactive screeners and health risk assessments to help patients monitor their health and risk on an ongoing basis. The site is in its 5th year and continues to grow and evolve.

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Going Viral: Tracking Shared Media Reveals Surprises.