eDRENALIN™ is a unique sales and marketing solution that uses Tablet PCs to enable the sales representative to present brand materials digitally. eDRENALIN supports full multimedia capabilities intcluding video, audio, and animations. Pharmaceutical sales forces now have the ability to present updated and powerful content to their medical professional clients during face-to-face office calls. We call this capability mobile e-detailing.

eDRENALIN was created to empower product managers and the sales force to organize, enhance, and share marketing materials and associated call data. This is accomplished in a digital format using lightweight, full-screen Tablet PCs. Pharmaceutical representatives equipped with eDRENALIN are provided immediate access to a potentially huge supply of intuitively organized materials and messages within a presentation interface designed to mirror and complement their current detailing style.

eDRENALIN rapidly delivers brand messages and information in a format that is as interactive and media rich as today's most cutting edge websites. The daily face-to-face presentation is now enhanced by the addition of interactive charts, graphs, and multimedia content. An eDRENALIN powered sales force would have the opportunity to share call information and marketing surveys with product managers. Both groups learn and share what brand messages and strategic approaches are working the best with each type of physician. eDRENALIN empowers product managers and their agencies by giving them the opportunity to adjust and refine their messages for greater sales success.

From changes in competitive messaging to new information from the most recent conference, Hyphen's eDRENALIN solution enables representatives and marketers to better communicate and adapt to market situations as soon as they occur. eDRENALIN provides the information and the ability to use digital technology to rapidly reposition competitors and set the tone for today's frequently cluttered markets, making these valuable connections for the first time. eDRENALIN contains a web portal module that allows users to view and analyze metrics and data. This is the manager's view into what is happening with their sales efforts and their brand as a whole. By aggregating news, sales data, sales force reports, competitive intelligence, and company information into one seamless knowledge management front-end, we offer the busy manager the critical data they need in one central location.