Few companies in the interactive healthcare communications arena have developed the scope of products that Hyphen has. Our product line is built to suit the varied needs of our clients. Unlike our competitors, all of our solutions are fully customizable and scalable because we recognize how different brands and companies are. All of our solutions provide the necessary platforms to enable multi-partner collaboration, dynamic functionality, and robust reporting. They also facilitate connections and can provide essential insights to your customer base strengthening those relationships.

Tablet PC e-Detailing Solution (eDRENALIN™): A $250 million brand can spend roughly $5 million annually in the printing and distribution of printed sales, education, and training materials. Mobile e-detailing offers great economies in the distribution, updating, and disposal of marketing and training materials. eDRENALIN™ is a complete presentation and analytics tool designed to give a pharmaceutical, biotechnology, or healthcare company control over the implementation and use of its promotional materials. The tool is set up to provide brand teams the power to implement—and sales representatives the power to present—a limitless library of content types and styles. Our solution easily integrates with most SFA tools, optimally enabling your sales force to streamline call reporting and accurately report back on "in-office" metrics. Some of the types of materials that can be presented with eDRENALIN include:

• Interactive sales aids
• Clinical reprints
• Sales training materials
• Corporate materials
• HR and administrative documents
• Corporate or industry news articles
• Office/customer profiling surveys
• Market research surveys
• Sales training quizzes
• Representative attitudes and opinions surveys
• Information request forms
• Reimbursement information profiles

Hyphen Speaker Bureau Management Applications: Managing a speaker bureau can be a challenge on many levels. Hyphen's platform is a dynamic, proprietary application that provides tiered-access for multiple-user groups. Our robust solution synergizes data and reporting to maintain real-time information on a variety of websites.

Hyphen Presentation Builder: Our Slide Presentation Builder was developed to provide companies with regulatory content control while providing the healthcare professional audiences the utility to customize slide presentations. Our custom Flash interface allows users to customize their presentations while our slide database architecture allows brands to create rules regarding balance slides and inclusion slides.

Hyphen Direct-to-Desktop (DTD): Websites and DVD/CD-ROMs are effective means of communicating in the digital space. However, destinations do require users to seek them out. Hyphen DTD allows users to opt to receive content from brands/companies. By establishing a "connection" to their desktop, we can push them relevant content regularly. Content and resources can include:

• DVD-quality Videos
• Virtual Rep
• Articles
• Animations
• Photos and Audio Files
• Presentations
• Flash demonstrations
• Surveys

Our DTD is fully measurable, allowing you to understand how each element of content was used by your audience.